From the mind of Daniel
Expand your mind. The rest will follow.
The latest from me.
Beginner Walking Series: How to Work Up to 10,000 Steps a Day
Many people prioritize structured workouts, but neglect the importance of simply moving. Moving more often each day is one of the easiest ways to improve your overall health and fitness. One way to d
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Daniel
Beginner Walking Series: How to Work Up to 10,000 Steps a Day
Many people prioritize structured workouts, but neglect the importance of simply moving. Moving more often each day is one of the easiest ways to improve your overall health and fitness. One way to d
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Daniel
Dive Brief:
Dive Brief: E.l.f. Skin, the beauty marketer’s skincare line, launched its largest brand campaign to date, “Divine Skintervention,” per a press release. Actor-comedian Megan Stalter (“Hacks”) stars
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Daniel
Why Old Navy is throwing back to the ’90s to burnish its iconic brand
Why Old Navy is throwing back to the ’90s to burnish its iconic brand CMO Behnaz Ghahramani opened the playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned reta
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Daniel

How Target is courting pet owners with a collection designed by ‘fur-fluencers’ Reality TV-style social content and national ads starring Bull Terrier mascot Bullseye promote product collections desi
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Daniel

DIRECTV STREAM Hits Subscribers with Price Hikes as Disney Channels Go Dark Personal Note - I just canceled. In a double blow to its customers, DIRECTV STREAM has announced price increases across all
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Daniel
Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty
Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty Tom Brady, Rob Gronkowski and Julian Edelman star in new spots meant to shore up the brand’s position as Official Chip and Dip
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Daniel

How Barbie is giving fresh energy to its tagline and catching WNBA fever The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping
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Daniel
Chili’s CMO on brand’s winning value message and evolving data strategy
Chili’s CMO on brand’s winning value message and evolving data strategy Swipes at fast food rivals and marketing to Gen Z with TikTok have helped boost the casual dining chain’s sales. Published Aug.
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Daniel

Coke Zero Sugar leans into gaming to reach Gen Z college football fans In its marketing to Gen Z, the soft drink brand is serving as the exclusive CPG sponsor of EA Sports College Football 25. Dive B
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Daniel

Allbirds CMO on why brand building is key to company’s turnaround plan A campaign promoting a new Tree Glider shoe is part of the sustainability minded marketer’s bigger push into awareness-driven ta
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