From the mind of Daniel
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The latest from me.

King Soopers may have weathered worker strikes and merger drama, but Denverites keep filling their carts (and hearts) there. By the numbers: The Kroger-owned chain made up nearly 37% of the city's gr
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Daniel

King Soopers may have weathered worker strikes and merger drama, but Denverites keep filling their carts (and hearts) there. By the numbers: The Kroger-owned chain made up nearly 37% of the city's gr
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Daniel
Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty
Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty Tom Brady, Rob Gronkowski and Julian Edelman star in new spots meant to shore up the brand’s position as Official Chip and Dip
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Daniel

How Barbie is giving fresh energy to its tagline and catching WNBA fever The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping
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Daniel
Chili’s CMO on brand’s winning value message and evolving data strategy
Chili’s CMO on brand’s winning value message and evolving data strategy Swipes at fast food rivals and marketing to Gen Z with TikTok have helped boost the casual dining chain’s sales. Published Aug.
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Coke Zero Sugar leans into gaming to reach Gen Z college football fans In its marketing to Gen Z, the soft drink brand is serving as the exclusive CPG sponsor of EA Sports College Football 25. Dive B
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Daniel

Allbirds CMO on why brand building is key to company’s turnaround plan A campaign promoting a new Tree Glider shoe is part of the sustainability minded marketer’s bigger push into awareness-driven ta
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Daniel

Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in The limited-edition flavor includes packaging that can be scanned to unlock physical and digital experiences, including the c
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Daniel
NFL, GameSquare tap into football fandom for traveling creator series
NFL, GameSquare tap into football fandom for traveling creator series “NFL 4 The Fans Live” blends football hype with interactive gaming and creator-driven content and will launch with a multi-city s
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Daniel

Beanie Babies, Barbie and more: McDonald’s new collector cups nod to past tie-ins Shrek, the Minions and Grimace are some of the other fan-favorite characters featured on the items that will be broug
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Daniel

Chipotle drops ‘burrito-proof’ makeup with TikTok-viral cosmetics brand Inspired by the popularity of mukbangs, the fast-casual chain teamed with Wonderskin for “Lipotle,” a lip stain timed to Nation
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