From the mind of Daniel
Expand your mind. The rest will follow.
The latest from me.
Why Google Should Be Scared of ChatGPT
Why Google Should Be Scared of ChatGPT I recently witnessed a group of women in their 50s ask, “Let’s ask ChatGPT,” instead of “Let’s Google it.” We are witnessing a major shift in behavior. For the
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Daniel
Why Google Should Be Scared of ChatGPT
Why Google Should Be Scared of ChatGPT I recently witnessed a group of women in their 50s ask, “Let’s ask ChatGPT,” instead of “Let’s Google it.” We are witnessing a major shift in behavior. For the
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Daniel
Amazon’s holiday campaign spotlights classic song, acts of kindness
Amazon’s holiday campaign spotlights classic song, acts of kindness A janitor’s dreams of stage fame are realized in ads that feature Burt Bacharach and Hal David’s “What the World Needs Now Is Love.
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Daniel
Inside Disney’s increasingly global approach to selling holiday ads
Inside Disney’s increasingly global approach to selling holiday ads The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of entertainment content d
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Daniel
The Most Ridiculous Fast Food Menu Item Of 2024
The Most Ridiculous Fast Food Menu Item Of 2024 Fast food chains love a gimmick, but every so often, they go all out with something so wild you can’t help but wonder if it’s meant for eating or just
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Daniel
Why Old Navy is throwing back to the ’90s to burnish its iconic brand
Why Old Navy is throwing back to the ’90s to burnish its iconic brand CMO Behnaz Ghahramani opened the playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned reta
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Daniel
How Liberty Media became one of the world’s most valuable sports empires
How Liberty Media became one of the world’s most valuable sports empires PUBLISHED SUN, OCT 20 20247:08 PM EDT Chris Hawes As global lockdowns began in 2020, sports fans surged online and Liberty Med
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Daniel
Walmart parodies TV hits in Black Friday ‘advertainment’ series
Walmart parodies TV hits in Black Friday ‘advertainment’ series “Deals of Desire” taps into customers’ “main character energy” and follows similar efforts from the retailer that bridge content and co
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Daniel
Heineken turns any phone ‘boring’ to encourage IRL connection
Heineken turns any phone ‘boring’ to encourage IRL connection A recently launched app shuts down other apps, notifications and camera functions for a set period of time. Dive Brief: Heineken is ramp
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Daniel
E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt
E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join t
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Daniel
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Inside Walmart’s pop culture-heavy 2024 holiday campaign “Gilmore Girls,” “The Simpsons” and more appear in ads that try to balance the usual seasonal sentiment with a focus on culture. Walmart on Su
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